Told You So…

Wednesday, April 7th, 2010

By Calvin R. Rasey, President, Physician Financial Services II

There are times when I really hate saying “I told you so.”  Years ago I wrote an article on the Economic Growth and Tax Relief Reconciliation Act of 2001 titles “Wish vs. Reality.”  The topic referred to congress doing away with the Estate tax.  We were wishing our politicians were sincere in their tax relief effort, but we knew reality would prevail.  The reality is: the need for taxes will not diminish.  Taxes will have to be increased to meet the needs of every politician’s constituents, which our lawmakers forgot to adequately budget for in advance.

Doctors Must Sail the High Seas of Communication to Increase Referrals

Wednesday, April 7th, 2010

By Eric Gunderson, Chief Executive Officer, Valeo Communications

 One of the biggest challenges doctors face in facilitating more referrals from other doctors is explaining what they do different or better than his or her competition.  Doctors, like most business owners, rely on the standard selling points of experience, customer care and a menu of services he or she provides to convince referring doctors to send patients to their practice.  If you want more referrals (and you should, given this is the most efficient way to improve your practice’s profitability), you have to navigate your message away from the “sea of sameness” that allows doctors to develop referral patterns with no reason to change.

Estate Planning: The Gift that Keeps on Giving

Monday, January 4th, 2010

by: Calvin R. Rasey

If you’re like most physicians, you like to give gifts nearly as much as you like to receive them. Luckily, if you’re serious about estate planning there’s a handy technique called gifting that can potentially save your family, friends and heirs a lot of money on estate taxes in the future.

With gifting, you not only benefit yourself, you potentially save future generations from a heavy tax burden. In addition to a reduction in taxes, by reducing the size of your estate, you generally reduce the amount of probate costs and legal fees which can often eat away much of your estate. So what exactly is gifting?

Healthcare Reform: Will the Sick (Practices) Get Sicker?

Tuesday, December 22nd, 2009

by Eric Gunderson, CEO, Valeo Communications

2009 was a tough year for a lot of practices in the Louisville area. Aside from the ever growing concerns about diminishing insurance reimbursements and increasing administrative expenses, you now have to worry about what healthcare reform will mean to your business AND personal accounts.

Will Washington further cut into reimbursements? Will they pay these reforms by increasing your taxes? What kinds of changes will you be forced to make in managing your practice - and how will you pay for that?

It’s Coming: Ready or Not?

Monday, October 5th, 2009

By Karen Schnell, CPC, HSC Medical Billing & Consulting, LLC & Peter Garrison, CPA, Harding, Shymanski & Company, P.S.C.

When discussing the new ICD-10-CM standards effective October 1, 2013 with our clients, we generally hear one of three responses: “I have plenty of time”, “That’s three years away”, or “The deadline will probably change anyway.”  If you agree, think again!

The deadline is set in stone and the government insists there will be no more delays.

Can Your Disability Insurance Really Provide Support for Your Standard of Living?

Monday, October 5th, 2009

By Calvin R. Rasey, President, Physicians Financial Services II, LLC.

With all the different types of Disability coverage’s available to me as a physician, how can I tell which one will provide my family and I the income protection needed to support our standard of living?

In today’s economic environment we are all looking for the best ways to stretch those hard-earned dollars, but often times the old adage we get what we pay for rings true and disability protection in no exception.  Many physicians are tempted to look for the least expensive plans thinking they are getting a great deal, but the proof is in the policy not the premium.  The least expensive policies are typically the worst policies, because when a disability occurs it is possible your insurance company could pay you nothing.

Common Mistakes of the Marketing Practice

Friday, October 2nd, 2009

by Eric Gunderson, CEO, Valeo Communications

I’m often invited to help practices uncover why their marketing doesn’t bring in more, or better, patients. By the time this meeting occurs, those with decision-making responsibilities have concluded marketing just doesn’t work and their fate to continue experiencing decreasing profits is sealed unless their existing patients start physically delivering their friends and family to the front door.

There are four typical mistakes I find that cause a practice’s marketing efforts to provide unintended and undesired affects: