Marketing
Valeo Marketing develops and implements communications plans for physicians, dentists, hospital executives and the businesses that target them. Whether you are a doctor, practice manager, marketing professional, salesperson or business owner, if you want inspire medical professionals to do business with you, look no further than the experts at Valeo.
You’ve probably already wasted enough money and time trying to unlock the secret to inspiring more referrals, gaining an audience with doctors and shortening sales cycles. Traditional marketing methods will not work with doctors. Nor will they work for doctors.
You need assistance from us because we specialize in healthcare marketing and have success in what matters most – getting a return on your investment.
Our 5 step process has helped businesses increase their profitability by as much as 30%. We contract to a result and provide measurable results.
For more information, please contact Eric Gunderson at
502-558-1717 or eric@valeocommunications.com.
About Us
Valeo Communications was founded in 2007 for the purpose of helping busy medical professionals connect and develop partnerships that will benefit their practices.
Valeo’s partners and staff possess backgrounds directly related to the healthcare industry both in management and marketing. This strategic business development firm was formed to
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help doctors overcome their growing challenges of ensuring a continuum of patient care while managing a profitable practice, and
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assist businesses that have identified medical professionals as desirable customers to significantly reduce their sales cycles
For the medical community, our objective is to build a society of like-minded practices that will support one another and provide the best available care for their patients by referring them to specialists they know, trust and respect. We will attain this goal by providing support and opportunities that will allow physicians to clearly communicate their unique skills to one another utilizing systems that are comfortable and fun.
We strengthen the business community by providing direction and opportunities for companies to access doctors and facilitate sales in a timely manner. The medical segment is unique from other sales targets and needs the experience of a company like Valeo Communications to relate to them effectively and efficiently.
At Valeo Communications, we contract to a result. This means we work with our clients until a pre-determined goal is achieved. We have a five-step process that is proven to deliver measurable results. The investment of both money and time is determined by the size of the objective and the date by which it needs to be accomplished. In order to achieve success, our clients must view us as a partner to their practice or business. This is why we will work with clients even after a business goal is realized – to ensure the ongoing success and increased value of the practice.
For more information, please contact Eric Gunderson at
502-558-1717 or eric@valeocommunications.com.
Doctor to Doctor
Practices face increasing challenges to maintain the same billings and profitability they enjoyed just a few years ago. The rapidly rising cost of health coverage and care has employers shifting more of the cost burden to employees – leading to reductions in healthcare spending and increased bad debt from patients. Shrinking insurance reimbursements and growing competition from healthcare systems buying up rival practices adds pressure on doctors to be more inventive just to maintain current collections.
Credit to Center for Health System Change
At Valeo Marketing, we know the most effective and efficient way for doctors to protect and grow their practices is to attract more high margin cases from referring doctors. Utilizing our proprietary 5-step process, we help our clients improve their profitability by as much as 30%.
Credit to Center for Health System Change
Practices choose Valeo to help them improve their profitability because they are dissatisfied with their return on investment when it comes to marketing to the medical community. Or they have been spending money on various tactics with mixed results. Or they recognize increasing the RIGHT kind of referrals from other practices as a key to their success, but lack the time or know-how to begin a marketing effort focused on this segment.
Credit to Center for Health System Change
If your practice is looking to increase its value for growth opportunities or to maximize its selling price, Valeo Marketing can develop and implement a strategic plan that will that inspire immediate and measurable results.
For more information, please contact Eric Gunderson at
502-558-1717 or eric@valeocommunications.com.
Doctor to Patient
Most doctors will say they don’t believe in marketing because all of their patients are referred to them by other patients or another doctor.
There is no doubt that word-of-mouth is the most effective and efficient form of marketing. And the best way to build positive word-of-mouth is to provide excellent care for patients.
The challenge is you can’t control what your patients say about you. How do you inspire them to not only tell their friends and family about your practice, but to send you the patients and cases you are most interested in serving – without feeling too “salesy”, sleazy or like you are desperate.
For those practices that have invested in traditional advertising methods (newspapers, magazines, Yellow Pages, TV, radio, website, etc.) the question is typically whether or not you really received a return on your investment.
At Valeo Marketing, our clients were struggling with these same questions before working with us. We develop and implement communications plans and impactful brand message that inspire existing patients to help you market your practice and educate both the existing and prospective patients as to what challenges or conditions they may be experiencing which are best to be treated by you.
Our doctors typically enjoy three to four times return on their investment by allowing Valeo Marketing to develop their brand and manage the methods which are used to spread their message to the masses.
For more information, please contact Eric Gunderson at
502-558-1717 or eric@valeocommunications.com.
Business to Doctor
Businesses that target doctors often struggle just to get their message in front of them, much less talk to them or close a sale.
Doctors have limited time, are highly skeptical, do not consume media like average Americans and build walls around them to prevent marketing from penetrating their busy schedules.
At Valeo Marketing, we specialize in not only building awareness for our clients’ products and services within the medical community, but also in inspiring doctors to seek out more information and buy from these businesses.
Before working with Valeo Communications, most of our clients were experiencing exceedingly long sales cycles with doctors and were often frustrated by the lack of contact they were able to generate just to inform them about their existence.
We help businesses that wish to target doctors develop and implement communications plans that facilitate sales.
Many of our clients have enjoyed as much as 30% increases in their sales and 50% reductions in their sales cycles by taking advantage of our experience in communicating with doctors.
For more information, please contact Eric Gunderson at
502-558-1717 or eric@valeocommunications.com.