Online
Information, Pictures, Commentary and ‘Stuff’ You Can Find Only Online
Valeo Online presents a marketing and networking opportunity for businesses to educate medical professionals about issues important to them and products and services available to address their unique needs. Valeo Online provides opportunities for companies to publish articles that lend credibility and expertise to their brand image and link them directly to more information about their offerings and contact information.
Valeo Additio
Monthly newsletter emailed to more than 3,000 physicians, dentists, hospital and health care executives. Valeo Additio features business, ?nance, health care and lifestyle articles written by sponsors that wish to provide detailed information about their products and services. This newsletter lists headlines and article summaries along with links to the full stories which are posted on Valeo Online’s website. Readers can link from the articles directly to the company website and/or the author’s email for more information. Sponsorships include one article published per newsletter, an article posting on the Valeo Online website for up to 12 months, logo placement on the newsletter and Valeo Online, company website link and contact information posted on Valeo Online.
Closing Dates
Articles and logos are due by the 1st of the month in which they will be posted. Newsletters will be emailed to the Valeo database the third Tuesday of each month.
Valeo-Online.com
Popular website hosts electronic versions of Valeo Magazine, surveys, prize drawings, and unpublished pictures and articles. Valeo-Online.com averages more than 1,000 unique medical professional visitors per month who spend an average of 12 minutes on the site. All sponsorships (excluding the Survey page) are for 12 months and include a banner posting with link to the sponsoring business’ website. Contact Eric Gunderson for more information about becoming a Survey sponsor.
Special Rates
25% discount for combined media investments with other Valeo Communications’ products. Design and copywriting services available.
Valeo Additio Rate Card |
|
| 1x sponsorship | $800 |
| 3x sponsorship | $600/month |
| 6x sponsorship | $400/month |
| 12x sponsorship | $250/month |
Valeo-Online Sponsorship Rate Card |
|
| Landing Page | $4,000 |
| Photo Gallery | $3,600 |
| Interactive Articles | $3,000 |
| Magazine Store | $2,400 |
| Survey | Trade |
Demographic Profile |
|
| Male | 76%* |
| Female | 24%* |
| Age Under 35 | 16%* |
| Age 35-64 | 66%* |
| Age 65+ | 18%* |
| Average Income | $232,934** |
*American Medical Association **Jackson & Coker
For more information about Valeo Online, please contact:
Eric Gunderson | 502-558-1717 | eric@valeocommunications.com
Valeo Online
The latest issue of Valeo Magazine is available now on Valeo Online!
Advertise and Sponsor Header
Valeo Magazine
Valeo is mailed directly to active and retired physicians, dentists and
healthcare executives in Louisville and its surrounding counties, Southern
Indiana and Central Kentucky.
Valeo Magazine influences a highly sought after, sophisticated and professional consumer who does not use traditional media. It is THE resource for medical professionals looking for fun and interesting stories about the activities, hobbies, personal stories and entertaining things their contemporaries are doing with their free time. It’s a great place for these professionals to get ideas for the kinds of things they would like to be doing and spending their disposable income on.
For more information, contact Eric Gunderson at 502-558-1717 eric@valeocommunications.com
Rate Card [Expand and Collapse Icon]
| Size | 4x (1 yr.) | 3x | 2x | 1x |
| Full Page | $1,600 | $1,700 | $1,800 | $2,050 |
| Table of Contents | $2,550 | $2,750 | $2,950 | $3,300 |
| Inside Cover - Left | $3,200 | $3,375 | 3,550 | $3,975 |
| Inside Cover - Right | $3,200 | $3,375 | $3,550 | $3,975 |
| Back Cover | $4,200 | $4,400 | $4,600 | $5,200 |
| Two Page Spread | $4,400 | $4,575 | $4,750 | $4,975 |
| Three Page Spread | $4,400 | $4,575 | $4,750 | $4,975 |
| Four Page Spread | $5,750 | $5,875 | $6,000 | $6,250 |
15% discount for combined media investment with Valeo Online
15% discount available for camera-ready advertisement artwork.
Pricing for fold out advertisements available upon request.
Advertisement design services available.
| Magazine Page | (8.375″x10.875″) |
| Full Page (no bleed): | 8″x10.5″ |
| Full Page (with bleed): | 8.625″x11.125″ (Trim Size: 8.375″x10.875″) |
| Two Page Spread (no bleed): | 16.5″x10.5″ |
| Two Page Spread (with bleed): | 17″x11.125″ (Trim Size: 16.75″x10.875″) |
Closing Dates [Expand and Collapse Icon]
| Materials Due | Issue Date |
| December 15 | January/February/March |
| March 15 | April/May/June |
| June 15 | July/August/September | September 15 | October/November/December |
For more information, contact Eric Gunderson at 502-558-1717 eric@valeocommunications.com
Terms and Conditions [Expand and Collapse Icon]
All advertising contract space must be inserted within one year of contract date. VALEO will not be bound by any conditions appearing on insertion orders or material instructions that conflict with the provisions of this contract. If an advertiser fails to provide required material to meet deadlines of issue in which space has been ordered, the last published advertisement available will be repeated. If no advertisement is available, the advertiser will be billed for the space reserved per contract.
VALEO accepts the advertising placed by advertising agencies on behalf of their clients. As such, all costs liabilities associated with the placement of such advertising are the responsibility of the company for which such advertising space as ordered. Failures on the part of an advertising agency to pay for space ordered does not release the client company from obligation to pay for all costs contracted on is behalf.
All advertising material is subject to VALEO’s approval, and VALEO reserves the right to refuse any advertisement. All advertisements must be submitted by materials deadline in press-ready PDF format. VALEO is not responsible for any errors in advertisement files provided by advertiser.
Unpaid invoices past 30 days will be surcharged at a rate of 2.5% per month and forfeit all rate discounts. If it becomes necessary to turn an account over to attorneys or a collection agency for payment, the advertiser will be responsible for paying the surcharges and any fees that result from the collection action. To prematurely end an advertising contract, all rate discounts for contract are to be forfeited and paid by advertiser in the addition to 10% contract cancellation fee.
Ad Submissions [Expand and Collapse Icon]
All ads must be submitted as 300 dpi CMYK press-ready PDFs with all fonts embedded and correct bleed. Ad PDFs can be emailed, mailed on CD or uploaded via FTP. For FTP information and/or any production questions, contact James A. Montgomery at jim@valeocommunications.com or 502-418-6817.
Ad Contract 
Valeo Online
Valeo Online is an experiential marketing and networking opportunity for medical professionals to learn more about products and services being offered specifically to them. The Online Magazine is a condensed version of the paper version with opportunities for advertisers to post videos or commercials within the layout to give the reader a sense of their personality and knowledge. The Interactive Articles section provides a forum for businesses to share expanded information about their products and services and allows readers to ask questions directly of the authors and develop online relationships. The Photo Gallery is the site’s most popular section, with expanded coverage of stories and events published in the magazine.
In a survey conducted among Valeo Magazine's readership, more than 90% of respondents claimed to visit the internet on a daily basis and to rely on it as a primary source of information. Valeo Online aims to become a daily resource for physicians and medical professionals to network with one another in a fun, instructive and private setting.
For more information, contact Eric Gunderson at 502-558-1717 eric@valeocommunications.com
Rate Card [Expand and Collapse Icon]
| 4x | 2x | |
| Static Advertisement | $800 | $900 |
| :30 Commercial | $1,800 | $2,000 |
| :60 Commercial | $2,000 | $2,200 |
| Interactive Article Sponsorship | $800 | $900 |
| Picture Gallery Sponsorship | $800 | $900 |
15% discount for combined media investment with Valeo Magazine
15% discount available for camera-ready advertisement artwork
15% discount available for pre-produced commercials
Design and video production services available
Closing Dates [Expand and Collapse Icon]
| Materials Due | Live Date |
| December 15 | January/February/March |
| March 15 | April/May/June |
| June 15 | July/August/September | September 15 | October/November/December |
For more information, contact Eric Gunderson at 502-558-1717 eric@valeocommunications.com
Terms and Conditions [Expand and Collapse Icon]
All online advertising contract pages must be uploaded within one year of contract date. VALEO will not be bound by any conditions that conflict with the provisions of this contract. If an advertiser fails to provide required video or image materials to meet deadlines of live posting of an issue for which space has been ordered, any available last posted advertisements will be repeated. If no advertisement is available, the advertiser will be billed for the page reserved per contract.
VALEO accepts the advertising placed by advertising agencies on behalf of their clients. As such, all costs and liabilities associated with the placement of such advertising are the responsibility of the company for which such advertising was ordered. Failure on the part of an advertising agency to pay for pages ordered does not release the client company from obligation to pay for all costs contracted on its behalf.
All advertising video or images are subject to VALEO's approval, and VALEO reserves the right to refuse any advertisement. All advertisements must be submitted by materials deadline in an acceptable electronic format. VALEO is not responsible for any errors in advertisement files provided by advertiser.
Unpaid invoices past 30 days will be surcharged at a rate of 2.5% per month and forfeit all rate discounts. If it becomes necessary to turn an account over to attorneys or a collections agency for payment, the advertiser will be responsible for paying surcharges and any fees that result from the collection action. To prematurely end an advertising contract, all rate discounts for contract are to be forfeited and paid by advertiser in addition to 10% contract cancellation fee.
Ad Submissions [Expand and Collapse Icon]
All advertising video must be submitted via backend upload or FTP as a common video file format such as .mov or .mpg, which are preferred. Other common formats may be accepted with prior approval of VALEO. Image files must be submitted in .png format. For FTP and other upload information and/or any production questions, please contact DBS>Interactive at clients@dbsinteractive.com or 502-562-7895.
Ad Contract
Valeo Events
Valeo owns and manages the area’s most comprehensive database of physicians, dentists and hospital executives. We offer this list, and our expertise in planning well-attended events, to businesses interested in gaining face-to-face access to medical professionals. Additionally, we offer sponsorship opportunities for our own quarterly Valeo Social events for doctors and business leaders. Upcoming events include:
- Thursday, August 19th @ Whitehall House & Gardens
- Thursday, November 11th @ The Kentucky Arts & Crafts Museum
- Thursday, January 7th @ Actor’s Theatre
- Thursday, May 26th @ The KFC Yum! Center President’s Room.
For more information about these events, sponsorship opportunities, or to have Valeo coordinate your next event, please contact Eric Gunderson at 502-558-1717 or eric@valeocommunications.com.
Purchase Photos
View and purchase photos from previous issues of Valeo Magazine here.
Valeo Magazine | Fall/Holiday 2009
About Us
Valeo Communications was founded in 2007 for the purpose of helping busy medical professionals connect and develop partnerships that will benefit their practices.
Valeo’s partners and staff possess backgrounds directly related to the healthcare industry both in management and marketing. This strategic business development firm was formed to
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help doctors overcome their growing challenges of ensuring a continuum of patient care while managing a profitable practice, and
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assist businesses that have identified medical professionals as desirable customers to significantly reduce their sales cycles
For the medical community, our objective is to build a society of like-minded practices that will support one another and provide the best available care for their patients by referring them to specialists they know, trust and respect. We will attain this goal by providing support and opportunities that will allow physicians to clearly communicate their unique skills to one another utilizing systems that are comfortable and fun.
We strengthen the business community by providing direction and opportunities for companies to access doctors and facilitate sales in a timely manner. The medical segment is unique from other sales targets and needs the experience of a company like Valeo Communications to relate to them effectively and efficiently.
At Valeo Communications, we contract to a result. This means we work with our clients until a pre-determined goal is achieved. We have a five-step process that is proven to deliver measurable results. The investment of both money and time is determined by the size of the objective and the date by which it needs to be accomplished. In order to achieve success, our clients must view us as a partner to their practice or business. This is why we will work with clients even after a business goal is realized – to ensure the ongoing success and increased value of the practice.
For more information, please contact Eric Gunderson at
502-558-1717 or eric@valeocommunications.com.
Contact Us
Eric Gunderson
Chief Executive Officer
Valeo Communications
502.558.1717 phone
502.415.7156 fax
eric@valeocommunications.com