Publishing

Valeo Magazine is a lifestyle and business publication for physicians, dentists and healthcare executives in Louisville, Southern Indiana and Central Kentucky.

Businesses choose to advertise in Valeo Magazine because it provides a unique venue to efficiently impact a highly desirable, hard-to-reach professional segment.

Medical professionals look forward to receiving their quarterly edition of Valeo Magazine because of its fun, interesting and local content and upscale look.

Demographic Profile

Readership 22,000
Male 76%*
Female 24%*
Age Under 35 16%*
Age 35-64 66%*
Age 65 and Over 18%*
Average Income $232,934**

* American Medical Association Physician Masterfile
**Jackson & Coker Physician Salary Survey

Winter 2010 Magazine

The latest issue of Valeo Magazine is available now!

View the Winter 2010 Issue Online

View photos featured in Valeo Magazine

View Photo Gallery

Valeo Magazine

Valeo is mailed directly to active and retired physicians, dentists and
healthcare executives in Louisville and its surrounding counties, Southern
Indiana and Central Kentucky.

Valeo Magazine influences a highly sought after, sophisticated and professional consumer who does not use traditional media. It is THE resource for medical professionals looking for fun and interesting stories about the activities, hobbies, personal stories and entertaining things their contemporaries are doing with their free time. It’s a great place for these professionals to get ideas for the kinds of things they would like to be doing and spending their disposable income on.

Valeo is THE resource for medical professionals looking for information
about upscale homes, gardens, vacation destinations, motoring, dining,
wines, fashion, social events and more. This is where they go to find out
what their contemporaries are doing, how they are living and how they
can keep up.

For more information, contact Eric Gunderson at 502-558-1717 eric@valeocommunications.com

Rate Card [Expand and Collapse Icon]

Size 4x (1 yr.) 3x 2x 1x
Full Page $1,600 $1,700 $1,800 $2,050
Table of Contents $2,550 $2,750 $2,950 $3,300
Inside Cover - Left $3,200 $3,375 3,550 $3,975
Inside Cover - Right $3,200 $3,375 $3,550 $3,975
Back Cover $4,200 $4,400 $4,600 $5,200
Two Page Spread $4,400 $4,575 $4,750 $4,975
Three Page Spread $4,400 $4,575 $4,750 $4,975
Four Page Spread $5,750 $5,875 $6,000 $6,250

15% discount for combined media investment with Valeo Online
15% discount available for camera-ready advertisement artwork.
Pricing for fold out advertisements available upon request.
Advertisement design services available.

Magazine Page (8.375″x10.875″)
Full Page (no bleed): 8″x10.5″
Full Page (with bleed): 8.625″x11.125″ (Trim Size: 8.375″x10.875″)
Two Page Spread (no bleed): 16.5″x10.5″
Two Page Spread (with bleed): 17″x11.125″ (Trim Size: 16.75″x10.875″)

Closing Dates [Expand and Collapse Icon]

Materials Due Issue Date
December 15 January/February/March
March 15 April/May/June
June 15 July/August/September
September 15 October/November/December

For more information, contact Eric Gunderson at 502-558-1717 eric@valeocommunications.com

Terms and Conditions [Expand and Collapse Icon]

All advertising contract space must be inserted within one year of contract date. VALEO will not be bound by any conditions appearing on insertion orders or material instructions that conflict with the provisions of this contract. If an advertiser fails to provide required material to meet deadlines of issue in which space has been ordered, the last published advertisement available will be repeated. If no advertisement is available, the advertiser will be billed for the space reserved per contract.

VALEO accepts the advertising placed by advertising agencies on behalf of their clients. As such, all costs liabilities associated with the placement of such advertising are the responsibility of the company for which such advertising space as ordered. Failures on the part of an advertising agency to pay for space ordered does not release the client company from obligation to pay for all costs contracted on is behalf.

All advertising material is subject to VALEO’s approval, and VALEO reserves the right to refuse any advertisement. All advertisements must be submitted by materials deadline in press-ready PDF format. VALEO is not responsible for any errors in advertisement files provided by advertiser.

Unpaid invoices past 30 days will be surcharged at a rate of 2.5% per month and forfeit all rate discounts. If it becomes necessary to turn an account over to attorneys or a collection agency for payment, the advertiser will be responsible for paying the surcharges and any fees that result from the collection action. To prematurely end an advertising contract, all rate discounts for contract are to be forfeited and paid by advertiser in the addition to 10% contract cancellation fee.

Ad Submissions [Expand and Collapse Icon]

All ads must be submitted as 300 dpi CMYK press-ready PDFs with all fonts embedded and correct bleed. Ad PDFs can be emailed, mailed on CD or uploaded via FTP. For FTP information and/or any production questions, contact James A. Montgomery at jim@valeocommunications.com or 502-418-6817.

Ad Contract

Valeo Online

Valeo Online is an experiential marketing and networking opportunity for medical professionals to learn more about products and services being offered specifically to them by businesses and physician practices.

Currently the host to Valeo Magazine's electronic version, Valeo Online allows businesses to better communicate with targeted medical professionals, give the viewer a clearer understanding about how their offerings will improve his or her life, and begin building a relationship by showcasing personality that may not be achieved through traditional print media.

Valeo Online is an experiential marketing and networking opportunity for medical professionals to learn more about products and services being offered specifically to them. The Online Magazine is a condensed version of the paper version with opportunities for advertisers to post videos or commercials within the layout to give the reader a sense of their personality and knowledge. The Interactive Articles section provides a forum for businesses to share expanded information about their products and services and allows readers to ask questions directly of the authors and develop online relationships. The Photo Gallery is the site’s most popular section, with expanded coverage of stories and events published in the magazine.

In a survey conducted among Valeo Magazine's readership, more than 90% of respondents claimed to visit the internet on a daily basis and to rely on it as a primary source of information. Valeo Online aims to become a daily resource for physicians and medical professionals to network with one another in a fun, instructive and private setting.

For more information, contact Eric Gunderson at 502-558-1717 eric@valeocommunications.com

Rate Card [Expand and Collapse Icon]

4x 2x
Static Advertisement $800 $900
:30 Commercial $1,800 $2,000
:60 Commercial $2,000 $2,200
Interactive Article Sponsorship $800 $900
Picture Gallery Sponsorship $800 $900

15% discount for combined media investment with Valeo Magazine
15% discount available for camera-ready advertisement artwork
15% discount available for pre-produced commercials
Design and video production services available

Closing Dates [Expand and Collapse Icon]

Materials Due Live Date
December 15 January/February/March
March 15 April/May/June
June 15 July/August/September
September 15 October/November/December

For more information, contact Eric Gunderson at 502-558-1717 eric@valeocommunications.com

Terms and Conditions [Expand and Collapse Icon]

All online advertising contract pages must be uploaded within one year of contract date. VALEO will not be bound by any conditions that conflict with the provisions of this contract. If an advertiser fails to provide required video or image materials to meet deadlines of live posting of an issue for which space has been ordered, any available last posted advertisements will be repeated. If no advertisement is available, the advertiser will be billed for the page reserved per contract.

VALEO accepts the advertising placed by advertising agencies on behalf of their clients. As such, all costs and liabilities associated with the placement of such advertising are the responsibility of the company for which such advertising was ordered. Failure on the part of an advertising agency to pay for pages ordered does not release the client company from obligation to pay for all costs contracted on its behalf.

All advertising video or images are subject to VALEO's approval, and VALEO reserves the right to refuse any advertisement. All advertisements must be submitted by materials deadline in an acceptable electronic format. VALEO is not responsible for any errors in advertisement files provided by advertiser.

Unpaid invoices past 30 days will be surcharged at a rate of 2.5% per month and forfeit all rate discounts. If it becomes necessary to turn an account over to attorneys or a collections agency for payment, the advertiser will be responsible for paying surcharges and any fees that result from the collection action. To prematurely end an advertising contract, all rate discounts for contract are to be forfeited and paid by advertiser in addition to 10% contract cancellation fee.

Ad Submissions [Expand and Collapse Icon]

All advertising video must be submitted via backend upload or FTP as a common video file format such as .mov or .mpg, which are preferred. Other common formats may be accepted with prior approval of VALEO. Image files must be submitted in .png format. For FTP and other upload information and/or any production questions, please contact DBS>Interactive at clients@dbsinteractive.com or 502-562-7895.

Ad Contract

Valeo Events

Valeo Events are open only to Valeo Magazine subscribers and event sponsors. For more information about sponsoring Valeo Events, please contact Eric Gunderson at 502-558-1717 eric@valeocommunications.com

Archives

About Us

Valeo Communications was founded in 2007 for the purpose of helping busy medical professionals connect and develop partnerships that will benefit their practices.

Valeo’s partners and staff possess backgrounds directly related to the healthcare industry both in management and marketing. This strategic business development firm was formed to address the growing challenges physicians face in maintaining and expanding their practices.

Our objective is to build a community of like-minded practices that will support one another and provide the best available care for their patients by referring them to specialists they know, trust and respect. We will attain this goal by providing support and opportunities that will allow physicians to clearly communicate their unique skills to one another utilizing systems that are comfortable and fun.

At Valeo Communications, we contract to a result. Meaning our clients tell us exactly what they want from their relationship with us and we work with them until that goal is achieved. We have a five-step process that is proven to deliver measurable results. The investment of both money and time is determined by the size of the objective and the date by which it needs to be accomplished. In order to achieve success, our clients must view us as a partner to their practice. This is why we will work with clients even after a business goal is realized – to ensure the ongoing success and increased value of the practice.

For more information, please contact Eric Gunderson at
502-558-1717 or eric@valeocommunications.com.

Contact Us




Eric Gunderson
Chief Executive Officer
Valeo Communications

502.558.1717 phone
502.415.7156 fax
eric@valeocommunications.com

Jenny Gunderson
Managing Editor
Valeo Magazine

502.558.5078 phone
502.415.7156 fax
jenny@valeocommunications.com